Introduction

Welcome to Inter-line.co.uk ("we," "our," or "us"). This comprehensive Privacy Policy aims to provide you with a thorough understanding of how we collect, use, disclose, and safeguard your personal information. By accessing or using our website, products, and services, you are expressing consent to the practices outlined in this Privacy Policy. 

 

Information We Collect

Personal Information

We collect the following categories of personal information: 

Contact Information: Including but not limited to your name, email address, phone number, and postal address. 

Billing Information: Such as payment card details, billing address, and other financial information necessary for processing transactions. 

Account Information: If you create an account with us, we collect information related to your account, including login credentials and account preferences. 

Communication Information: Correspondence, feedback, or inquiries you send to us, including through customer support channels. 

Non-Personal Information

We may also collect non-personal information, including:  

Device Information: Such as your IP address, device type, browser type, operating system, and other technical information. 

Usage Data: Information about how you interact with our website, products, and services, including pages visited, actions taken, and time spent on each page. 

How We Use Your Information

We use your information for the following purposes:  

Service Provision: To provide and maintain our services, process transactions, and fulfill orders.  

Communication: To communicate with you, respond to inquiries, and provide customer support. 

Improvement: To analyze usage data, conduct research, and enhance the quality and functionality of our website, products, and services. 

Marketing: With your express consent, we may use your information to send you promotional materials, newsletters, and other marketing communications. 

Disclosure of Your Information 

We may share your personal information in the following circumstances: 

With Your Express Consent: When you provide explicit consent for the disclosure.  

Legal Obligations: To comply with applicable laws, regulations, or legal processes. 

 Business Transactions: In connection with a merger, acquisition, sale, or other business transaction. 

 Third-Party Service Providers: To third-party service providers engaged by us to perform services on our behalf. 

Data Retention

Personal information will only be held for as long as necessary for the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We determine the appropriate retention period based on the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements. 

 By law, we are required to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.  

In some circumstances, you can ask us to delete your data. In some cases, we may anonymize your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. 

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights include: 

Request access to your personal data. 

Request correction of your personal data. 

Request erasure of your personal data. 

Object to processing of your personal data. 

Request restriction of processing your personal data. 

Request transfer of your personal data. 

Right to withdraw consent. 

If you wish to exercise any of the rights set out above, please contact us. 

Data Security

We have implemented robust security measures to prevent unintentional loss, unauthorized access, alteration, or disclosure of your personal data. Access to your personal data is restricted to employees, agents, contractors, and other third parties with a legitimate business need. These authorized individuals will process your personal data solely based on our explicit instructions and are bound by a duty of confidentiality. 

To address any suspected breaches of personal data, we have established comprehensive procedures. In the event of a data breach, where legally required, we will promptly notify you and relevant regulatory authorities. Our commitment is to keep you informed and take necessary actions to rectify any breaches. 

Changes to the Privacy Policy 

We may update this Privacy Policy periodically to reflect changes in our practices. The most recent version will be posted on our website, and we will notify you of any material changes. 

Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us at webmaster@inter-line.co.uk

  Third-Party Marketing Consent 

We highly value your privacy, especially regarding third-party marketing activities. Obtaining your express permission is paramount to us before engaging in any marketing endeavors on behalf of third parties. 

Express Permission

 Your trust is crucial to us, and thus, we commit to seeking your express permission before sharing your personal information with any third party for marketing purposes. We will not disclose your data to external entities for promotional activities unless you have explicitly granted us permission to do so. 

Opt-In Mechanism

 To ensure transparency and compliance, we employ an opt-in mechanism for third-party marketing. This means that you will have the opportunity to expressly consent to or decline any external marketing communications. We will not share your personal data with third parties for marketing purposes unless you have opted in and given your explicit consent. 

Revocation of Consent

 You have the right to withdraw your consent at any time. If you initially provided consent but later decide to opt out, we respect your choice, and your decision will be promptly honored. Instructions for revoking consent will be clearly outlined in our communications or can be obtained by contacting us directly. 

Limited Disclosure

Any sharing of your personal information with third parties for marketing purposes will be confined to the specific scope of your consent. We will not exceed the permissions you grant, and we will strive to provide you with control over the types of information shared and the entities involved. 

Ongoing Commitment

Our commitment to safeguarding your privacy remains unwavering. We continuously review and refine our practices to ensure that third-party marketing activities align with your preferences and are conducted strictly in adherence to the permissions you have granted.

Promotional Offers Tailored for You 

By analyzing your Identity, Contact, Technical, Usage, and Profile Data, we aim to develop an understanding of your preferences and interests. This process helps us determine the products, services, and offers that may be most relevant to you, commonly referred to as marketing. 

If you have actively sought information from us, made a purchase of goods or services, or voluntarily provided your details during a competition entry or promotion registration, you may receive marketing communications from us. This communication will be sent to you unless you have explicitly chosen to opt out, ensuring that you have control over the receipt of promotional content. 

Newsletter Signup Consent

Customers hereby grant permission for marketing materials, including promotional offers and newsletters, to be sent upon signing up for our newsletter. Your decision to subscribe implies your explicit consent to receive such communications. You have the right to withdraw this consent at any time by following the provided instructions in our communications or by contacting us directly. 

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

 

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at webmaster@inter-line.co.uk We will promptly correct any information found to be incorrect.

 

Cookies and Similar Technologies

We use cookies and similar technologies to enhance user experience, analyze trends, administer the website, and gather demographic information. You can manage your cookie preferences through your browser settings. 

 

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

 

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Cookie Name	Cookie Description
FORM_KEY	Stores randomly generated key used to prevent forged requests.
PHPSESSID	Your session ID on the server.
GUEST-VIEW	Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history, if you have asked for this.
STF	Information on products you have emailed to friends.
STORE	The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE	Indicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSID	Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE	Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION	Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUT	Facilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDS	Facilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSION	Facilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARY	Facilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSION	Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE	Facilitates translation of content to other languages.